Ebook Free , by James M Muir
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, by James M Muir
Ebook Free , by James M Muir
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Product details
File Size: 7933 KB
Print Length: 300 pages
Simultaneous Device Usage: Unlimited
Publisher: Best Practice International; 1 edition (September 29, 2016)
Publication Date: September 29, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01LE4KMLM
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Amazon Best Sellers Rank:
#35,434 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
At first glance, I thought not another sales book. I've followed James for years online and always enjoyed his content so I decided to buy the book and give it a read.In the introduction, James gives the option to fast forward to the chapter on implementing the Perfect Close. As someone who has been in sales 20 years, I am very comfortable with the entire sales process - I jumped into the meat of the book. Wow was I surprised.James does a phenomenal job of explaining the buyer's mindset and how a strategic choice of words can lower barriers and improve trust. So simple and I had never tried the technique or considered James' angle. I was so impressed with the simplicity of the method, I turned back to page 1 and quickly devoured the entire book.If you are new to sales or a seasoned veteran, the Perfect Close is a "must read".
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "The Perfect Close: The Secret To Closing Sales" by James Muir.With a book title like "The Perfect Close", you may be lumping this book in with so many other inane books on closing techniques. I did, when I first heard saw the title. But it’s not. In fact, the author compares closing techniques to fad diets. He even says “I generally hate sales tricks and manipulative techniques.â€The truth is, the closing technique at the heart of The Perfect Close is just two questions which are outlined in chapter 12 of the book. But if you don’t read the chapters that precede chapter 12 you won’t appreciate why those two questions work so well. But let’s back up and talk about closing. Closing is anything that puts a customer in a position involving some kind of commitment.In the movie Glengarry Glen Ross, Alec Baldwin’s character screams at his salesmen to “always be closing.†But in "The Perfect Close", James Muir presents research that proves just how ineffective that approach actually is.But on the other hand, studies have found that a majority of salespeople now don’t use any kind of closing techniques.The problem with that is that sales don’t close themselves."The Perfect Close" presents a method to closing that is nearly always successful in gaining commitments from customers throughout the sales process, is zero pressure for the buyer and the seller and involves just two questions.If you’re suspicious of closing techniques that are an insult to the intelligence of the buyer (and seller) and are longing to separate the signal from the noise as it relates to closing techniques that actually work in this new era of the super-informed, buyer-controlled sales process, you’ll want to read "The Perfect Close" and use all the related worksheets and resources that come with the book.And to listen to an interview with James Muir about "The Perfect Close", visit MarketingBookPodcast.com
I was reading this book on my Kindle, curled up in my favorite relaxing reading spot, and literally jumped up and ran to my computer so I could take notes - lots of notes. The bookmarks just weren't good enough! I wanted a way to find all the high points and examples quickly so I could put them to use!I can't remember having ever been this excited about a book! The Perfect Close is brilliant - and I can't wait to put its techniques to use. Considering I read it over the Christmas holidays (Can you believe that?), I couldn't put the darn book down until I had read the last page).Here's the scoop:Muir's "Perfect Close" technique is simple and brilliant, especially since he provides quite a few variations and examples. And that would have been enough for 5+ stars for the book. But he doesn't stop there! He also guides us through the entire sales process to a successful close, in great detail.This includes how to create a solid relationship with the prospective client and bring true value to any sales encounter, complete with approaching any sales encounter with the right mindset and the right kind of preparation! He even shares a powerful pose that will help you signal that you do indeed have the right mindset!Another thing I really liked: Muir is so encouraging towards people who are relatively new to sales (including me) - and provides many examples of how they can succeed - and do so easily. This is something that really differentiates his book from many other books on sales and closing.It's also a book (as some reviewers have noted) that's written primarily for B2B sales people, especially those selling to large companies, but much of the information applies just as much to entrepreneurs selling their products and services to smaller companies and fellow entrepreneurs - and even individuals. I'm going to recommend this book to anyone I know who's in sales.While reading this book, I cringed at the mistakes I have made. But I also got really excited as I realized it showed me exactly how to do MUCH better in the future. It's a total game changer!One tiny drawback... The book is much longer than I had anticipated. If I had seen that it was 300 pages long, I wouldn't have bought the Kindle version (long books can be kind of unwieldy on Kindle, especially if they're kind of technical and there's a LOT of detail I want to have at my fingertips). Needless to say, I didn't know, and I'm so glad I bought it and have the information NOW! I just kept wondering why it took so long to get through it... and I'll probably buy the physical version as well for easier access.
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